Again in 2015, we, together with Nestlé, were given the ‘POPAI Award’ by the Point of Purchase Advertising Institute in recognition of our outstanding creativity at PoS. Our concept for the Nestlé Dolce Gusto shop-in-shop, a sustainable display offering secondary usage in food retail, was considered outstanding by a high-ranking jury consisting of representatives from branding, retail, research and teaching. This award recognises not only creativity, but also hard sales figures and overall success for the client, all of which are decisive criteria for an ‘Indian’.